| Summary: | In recent article the role of the popular science book Bolgarija in Srbija
(1897), written by the Slovenian stenographer, journalist, translator,
pedagogist and writer Anton Bezenšek (1854-1915), for the formation of
Slovenian stereotypical attitudes towards Serbia in the last decades of the
XXth century is examined. We analyze the principles of selection as well as
the mechanisms of using elements, belonging to both the language of obesrving
culture and the language of the observed one, for verbalizing the image of
the Other, which are related to the sociocultural discourse, the individual
and ideological orientation of the author, and last but not least, to the
tematic and genre-and-stylistic features of the text itself. In this context,
the necessity of systematic introduction of linguistic methods for exploring
the imagological categories and their implementation in different types of
text is emphasized.
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