The Ethical Standpoint of Social Influencers on Hotel EServicescape: A Theoretical Perspective on the Existing Literature.
Social media influencers create social media content and disseminate this to the customers. Currently before taking any purchase decisions, most of the consumers use e-servicescape platforms to find hotels review, ratings and pictures about the hotel service and product. At this stage consumers can...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_17_vol_8_1__2019.pdf |
| Summary: | Social media influencers create social media content and disseminate this to the customers. Currently before taking any purchase decisions, most of the consumers use e-servicescape platforms to find hotels review, ratings and pictures about the hotel service and product. At this stage consumers can get influenced by a group referred to as ‘Influencers’. Most of the time influencers can easily persuade their audiences’ judgment with their content. These contents can be unethically structured to gain benefits and they ultimately deceive the audiences. This article presents an inclusive review of different articles that were published in 49 research journals, internet columns, conference and book reviews. |
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| ISSN: | 2223-814X |