An empirical investigation into the changing visual identity of full service and low cost carriers, 2000 vs. 2012
<p>This paper reports on the findings of a semiotic content analysis of the visual branding of over 630 airline tail fins as they appeared in 2000 and 2012. Unlike existing studies of airlines’ visual identities that rely on a snap shot in time and examine all airlines, this paper focuses on c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
OmniaScience
2013-09-01
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| Series: | Journal of Airline and Airport Management |
| Subjects: | |
| Online Access: | http://www.jairm.org/index.php/jairm/article/view/16 |