MoSa: A Modeling and Sentiment Analysis System for Mobile Application Big Data

• Main Authors: Yaocheng Zhang, Wei Ren, Tianqing Zhu, Ehoche Faith
• Format: Article
• Language: English
• Published: MDPI AG 2019-01-01
• Series: Symmetry
• Subjects: mobile big data; sentiment analysis; behavior modeling; mobile applications
• Online Access: http://www.mdpi.com/2073-8994/11/1/115

The development of mobile internet has led to a massive amount of data being generated from mobile devices daily, which has become a source for analyzing human behavior and trends in public sentiment. In this paper, we build a system called MoSa (Mobile Sentiment analysis) to analyze this data. In this system, sentiment analysis is used to analyze news comments on the THAAD (Terminal High Altitude Area Defense) event from Toutiao by employing algorithms to calculate the sentiment value of the comment. This paper is based on HowNet; after the comparison of different sentiment dictionaries, we discover that the method proposed in this paper, which use a mixed sentiment dictionary, has a higher accuracy rate in its analysis of comment sentiment tendency. We then statistically analyze the relevant attributes of the comments and their sentiment values and discover that the standard deviation of the comments’ sentiment value can quickly reflect sentiment changes among the public. Besides that, we also derive some special models from the data that can reflect some specific characteristics. We find that the intrinsic characteristics of situational awareness have implicit symmetry. By using our system, people can obtain some practical results to guide interaction design in applications including mobile Internet, social networks, and blockchain based crowdsourcing.