PENGARUH KELOMPOK ACUAN TERHADAP KESADARAN DAN KONSUMSI BERAS MERAH (ORIZA NIVARA)

PENGARUH KELOMPOK ACUAN TERHADAP KESADARAN DAN KONSUMSI BERAS MERAH (ORIZA NIVARA)

Several years lately, brown rice (Oryza nivara) consumption has been popular as the part of healthy life style. This research aimed to analyze the reference group’s influence towards awareness and consumption of brown rice in Bogor. This research involved 130 consumer who’s choosed by snowball metho...

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Bibliographic Details
Main Authors: Lilik Noor Yuliati, Retnaningsih Retnaningsih, Dini Aprilia
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2012-07-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
awareness
brown rice
consumption
reference group
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/6379

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