MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL

MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL

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Basic directions of increase of Palestine medical institutions efficiency on the basis of application of marketing technologies (as an example of Al-Shifa hospital) are defined. Some preconditions for marketing application through modernization of medical institutions are considered. The essence of...

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Bibliographic Details
Main Author: Nedal K. TOMAN
Format: Article
Language:Russian
Published: Don State Technical University 2018-08-01
Series:Вестник Донского государственного технического университета
Subjects:
marketing-mix
integrated marketing
relationship marketing
strategic marketing.
Online Access:https://vestnik.donstu.ru/jour/article/view/1107

Internet

https://vestnik.donstu.ru/jour/article/view/1107

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