Service branding: the role of innovative brand leadership

Bibliographic Details
Main Authors:	Hugo Skaalsvik, Bjørn Olsen
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2014-10-01
Series:	Problems and Perspectives in Management
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5930/PPM_2014_04_Skaalsvik.pdf

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