Service branding: the role of innovative brand leadership

Service branding: the role of innovative brand leadership

Bibliographic Details
Main Authors: Hugo Skaalsvik, Bjørn Olsen
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2014-10-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5930/PPM_2014_04_Skaalsvik.pdf
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spelling doaj-0647e482c84a4484a48218c2c870f50b2020-11-25T00:35:40ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672014-10-011245930Service branding: the role of innovative brand leadershipHugo SkaalsvikBjørn Olsenhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5930/PPM_2014_04_Skaalsvik.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Hugo Skaalsvik
Bjørn Olsen
spellingShingle Hugo Skaalsvik
Bjørn Olsen
Service branding: the role of innovative brand leadership
Problems and Perspectives in Management
author_facet Hugo Skaalsvik
Bjørn Olsen
author_sort Hugo Skaalsvik
title Service branding: the role of innovative brand leadership
title_short Service branding: the role of innovative brand leadership
title_full Service branding: the role of innovative brand leadership
title_fullStr Service branding: the role of innovative brand leadership
title_full_unstemmed Service branding: the role of innovative brand leadership
title_sort service branding: the role of innovative brand leadership
publisher LLC "CPC "Business Perspectives"
series Problems and Perspectives in Management
issn 1727-7051
1810-5467
publishDate 2014-10-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5930/PPM_2014_04_Skaalsvik.pdf
work_keys_str_mv AT hugoskaalsvik servicebrandingtheroleofinnovativebrandleadership
AT bjørnolsen servicebrandingtheroleofinnovativebrandleadership
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