| Summary: | The modern culture, having refused the generality of culture norms and ideals and offering plurality of their samples, confronts social institutes with a problem of choosing the ones, which they are intended to serve. Uppermost, this concerns such a social and educational institute as a university. Where, to what norms and ideals does the modern university lead the student if by opening the world in front of them, it offers a reality of cultural pluralism? How to show the truth if it is seen in its heterogeneous state? What culture and truth does the professor choose to orientate himself/herself in his/her teaching path? May the Institute/ Department of Culture help answer all these questions as being the one that started the history of university? To answer these questions the comparative-historical method of research has been used: the contradiction has been displayed against the background of culture problem solving in the history of the university. The article justifies the need for the development of the philosophical-culturological concept of forming and keeping culture values performed by the institutionalized organizations of the university. The problem of replacing the concept of ‘the graduate model’ with that of ‘the profession model’ as a goal of innovative university education has been justified.
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