| Summary: | The search for improvement in the supply management has grown significantly due to the goal of strengthening ties with suppliers to generate mutual benefits. In this context and based on a program
of development by Alpha Company, the aim of this study was to identify and analyze the main factors that led the company to design the promotional program, the results of which were obtained from the perception of employees and producers involved in the program as well as their perspectives for the
future. Using a qualitative approach, a case study was performed with data collected through semi-structured interviews, in addition to documentary data provided by the company. It was observed
that the agricultural development program was created to ensure the supply flow of passion fruit for the company studied, with the provision of technical assistance and minimum price to producers
being examples of some of the strings attached. The results obtained so far have been positive both in the perception of the producers and employees, but some aspects can be improved. The program has been shown as an instrument of formalization of a partnership between producer and industry, but there is no expectation, at least for now, of this program expanding into other products.
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