| Summary: | The purpose of this study was to determine how the strategy for developing seaweed cultivation using the longline method in Seriwe Village, Jeorowaru District, East Lombok Regency. This research uses descriptive; the data collection technique is done by using a questionnaire. Meanwhile the determination of the research location was carried out by purposive sampling in Seriwe Vilage by taking 3 groups of seaweed cuktivaton. The data analysis technique used is descriptive, IFAS, EFAS, IE, SWOT and QSPM matrix. The results showed that the seaweed cultivation in Seriwe Village which was analyzed through the IFAS. EFAS and IE matrix illustrates that the seaweed business sis in a hold and maintain position with the cultivation business itself. However seaweed farming in Seriwe Vilage, apart from having strengths and opportunities also has weaknesses and threats that become obstacles. The following are alternative strategies that can be applied to seaweed cultivation in Seriwe Village which are analyzed using SWOT, including expanding the cultivation area, making and developing innovations from the results of seaweed cultivation, building financial institutions or cooperatives for access to capital, improving skills in cultivation techniques, utilize existing natural resources, optimize seaweed production and improve human resources by empowering group members and the community. The alternative strategy that is most interesting to implement is calculated through the QSPM matrix, namely, expanding the cultivation area with Tas 3,66 tilapia.
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