Behind the Nano Mistakes : A Case Study on Consumer Psychology
Since from its conception, there have been way too many impediments towards the success of Tata Motors dream project – Nano. It seems evident that Tatas have had problems with the entire marketing mix for Nano. There were initial safety issues with the product; they couldn’t hold on to their orig...
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2013-06-01
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| Series: | Srusti Management Review |
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| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/366819924_Behind%20the%20Nano%20Mistakes%20%20A%20Case-Shamim%20Akhtar-Vol.%20-%20VI%20%20%20Issue%20I%20%20Jan%202013.pdf |