Ketika Parpol Mengiklankan Kandidatnya di Televisi

Ketika Parpol Mengiklankan Kandidatnya di Televisi

The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Electi...

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Bibliographic Details
Main Author: Haryati Haryati
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2007-12-01
Series:MediaTor
Subjects:
kampanye politik, iklan, partai politik, televisi
Online Access:http://ejournal.unisba.ac.id/index.php/mediator/article/view/1251
id doaj-04dd8d49849349caac2f0a65aa39e6af
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spelling doaj-04dd8d49849349caac2f0a65aa39e6af2020-11-24T23:45:09ZindUniversitas Islam BandungMediaTor1411-58832007-12-01822711781009Ketika Parpol Mengiklankan Kandidatnya di TelevisiHaryati Haryati0Peneliti Madya di BP2I Wil. III Bandung Depkominfo. The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Election. In effect, this phenomenon gave birth to PR Politic: the use of PR consultant to manage political campaign and political leader’s publicity. In local election of DKI Jakarta, Fortune PR and Hotline dominated campaign consultant activities for government candidates. The use of advertising and news in political campaign essentially follows marketing and promotion principles as well. Both are trying to sell products to a particular consumer by applying some strategies. Success will be measured from popularity of a particular candidate, a significant change of voter’s decision, and candidate image.http://ejournal.unisba.ac.id/index.php/mediator/article/view/1251kampanye politik, iklan, partai politik, televisi
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Haryati Haryati
spellingShingle Haryati Haryati
Ketika Parpol Mengiklankan Kandidatnya di Televisi
MediaTor
kampanye politik, iklan, partai politik, televisi
author_facet Haryati Haryati
author_sort Haryati Haryati
title Ketika Parpol Mengiklankan Kandidatnya di Televisi
title_short Ketika Parpol Mengiklankan Kandidatnya di Televisi
title_full Ketika Parpol Mengiklankan Kandidatnya di Televisi
title_fullStr Ketika Parpol Mengiklankan Kandidatnya di Televisi
title_full_unstemmed Ketika Parpol Mengiklankan Kandidatnya di Televisi
title_sort ketika parpol mengiklankan kandidatnya di televisi
publisher Universitas Islam Bandung
series MediaTor
issn 1411-5883
publishDate 2007-12-01
description The use of mass media (especially television) for political campaign has started since four decades ago. US Presidential Election (1950) became an example of how advertising and news became sites of political campaign. In Indonesia, political campaign through advertising began in 1999 General Election. In effect, this phenomenon gave birth to PR Politic: the use of PR consultant to manage political campaign and political leader’s publicity. In local election of DKI Jakarta, Fortune PR and Hotline dominated campaign consultant activities for government candidates. The use of advertising and news in political campaign essentially follows marketing and promotion principles as well. Both are trying to sell products to a particular consumer by applying some strategies. Success will be measured from popularity of a particular candidate, a significant change of voter’s decision, and candidate image.
topic kampanye politik, iklan, partai politik, televisi
url http://ejournal.unisba.ac.id/index.php/mediator/article/view/1251
work_keys_str_mv AT haryatiharyati ketikaparpolmengiklankankandidatnyaditelevisi
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