Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach

Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach

The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines...

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Bibliographic Details
Main Authors: Yogi Tri Prasetyo, Allysa Mae Castillo, Louie John Salonga, John Allen Sia, Thanatorn Chuenyindee, Michael Nayat Young, Satria Fadil Persada, Bobby Ardiansyah Miraja, Anak Agung Ngurah Perwira Redi
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Foods
Subjects:
drive-through
fast food
structural equation modeling
extended elaboration-intrusion theory
repurchase intention
Online Access:https://www.mdpi.com/2304-8158/10/6/1205

Internet

https://www.mdpi.com/2304-8158/10/6/1205

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