Income-targeted marketing as a supply-side barrier to low-income solar adoption

Income-targeted marketing as a supply-side barrier to low-income solar adoption

Summary: Low- and moderate-income (LMI) households remain less likely to adopt rooftop solar photovoltaics (PV) than higher-income households. A transient period of inequitable adoption is common among emerging technologies but stakeholders are calling for an accelerated transition to equitable roof...

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Bibliographic Details
Main Authors: Eric O'Shaughnessy, Galen Barbose, Ryan Wiser, Sydney Forrester
Format: Article
Language:English
Published: Elsevier 2021-10-01
Series:iScience
Subjects:
energy resources
energy policy
energy systems
Online Access:http://www.sciencedirect.com/science/article/pii/S2589004221011056

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