THE LEVEL OF CUSTOMER SATISFACTION - MEASURE OF SOCIAL EFFICIENCY

• Main Author: MUNGIU-PUPĂZAN MARIANA CLAUDIA
• Format: Article
• Language: English
• Published: Academica Brâncuşi 2014-05-01
• Series: Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
• Subjects: customer satisfaction; social efficiency; consumer
• Online Access: http://www.utgjiu.ro/revista/ec/pdf/2014_Special/74_Mungiu%20Claudia.pdf

Pricing models for social efficiency focuses on assessing the quality, namely the comparison of the desired product to the consumer and the product received, the level of consumer satisfaction on the products and / or services will be therefore a very important component in measuring the effectiveness social. Between the two concepts there is a relationship of mutual interdependence: the level of consumer satisfaction is the result of the quality performance of products and services and high quality products and services is reflected in consumer satisfaction. From the theoretical point of view, according to the marketing strategy, it is necessary to bring to a common level of perceived benefit to consumer expectations. Customer satisfaction is actually the result of a complex information processing.