Predictors of Recycling Intentions among the Youth: A Developing Country Perspective

• Main Authors: Pradipta Halder, Harminder Singh
• Format: Article
• Language: English
• Published: MDPI AG 2018-08-01
• Series: Recycling
• Subjects: recycling; intentions; youth; India; theory of planned behaviour
• Online Access: http://www.mdpi.com/2313-4321/3/3/38

India is currently facing a mounting challenge related to municipal waste management, due to an increasing urban population, and their high consumption lifestyles. India also has the world’s highest number of young people in the 10–24 years age group. The study applied the theory of planned behaviour (TPB) model to predict school students’ recycling intentions in Delhi, the capital of India and one of the highest producers of municipal solid wastes in the country. Data were collected from a school in New Delhi and the sample size consisted of 272 students from 9th and 10th grades. The TPB model explained 56% of the variance in the students’ intentions to recycling. The predictor ‘subjective norm’ appeared to have the strongest impact on the students’ recycling intentions, followed by ‘attitude’ and ‘perceived behavioural control’. It indicated that social factors are driving the Indian youth’s recycling intentions. It is important that the policymakers promote recycling as a social trend in India and provide adequate facilities to the public so that they can participate in recycling activities without facing difficulties. Schools also have a role in increasing students’ awareness of recycling and motivating them to participate in household waste management practices.