Foreign practice of introducing conventional communicative strategy in the implementation of the functions of government

• Main Author: I. P. Zarytska
• Format: Article
• Language: Russian
• Published: Grani 2014-10-01
• Series: Aspekti Publìčnogo Upravlìnnâ
• Subjects: державне управління, функції державного управління, публічне управління, конвенціональна комунікативна стратегія, комунікації
• Online Access: https://aspects.org.ua/index.php/journal/article/view/103
• ISSN: 2311-6420; 2413-8231

This article describes the role of conventional communicative strategy from the standpoint of foreign practice. Depending on scientific approaches to communications, business and management strategies based conventional communicative strategy implementation functions of government. It has certain methodological features and differences in different countries: UK, Germany, Australia, USA, Spain, Holland, Finland, New Zealand. Generalization showed that each state produces its conventional communicative strategy depending on the overall state objectives. However joint is considered important not only communication, but also the ability to communicate effectively, understand how to implement the vision of an opinion on relations between the state and society. Purpose conventional communicative strategy determined by the impact on the optimization of the authorities at the national and regional level, the processes of globalization, the experience of other states, its implementation in practical activities as well as their lack of predictive scenarios of the process of optimizing the functions of government. Demonstrated the appropriateness of existing methodologies to use in domestic practice of public administration.