Integrated Commercial Activities and Intangible Consumption in Cities Development

Integrated Commercial Activities and Intangible Consumption in Cities Development

The transformations taking place in consumers’ behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. T...

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Bibliographic Details
Main Author: Roberta Tresca
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2011-01-01
Series:Symphonya
Subjects:
places of purchase
retailing
intangible consumption
area (urban or rural)
city of pescara
Online Access:https://symphonya.unicusano.it/article/view/9384
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spelling doaj-04530b14de194199ba1b3f0a17a2e8062021-05-13T07:44:31ZengNiccolò Cusano University-RomeSymphonya1593-03001593-03192011-01-0101687710.4468/2011.1.07tresca8912Integrated Commercial Activities and Intangible Consumption in Cities DevelopmentRoberta TrescaThe transformations taking place in consumers’ behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.https://symphonya.unicusano.it/article/view/9384places of purchaseretailingintangible consumptionarea (urban or rural)city of pescara
collection DOAJ
language English
format Article
sources DOAJ
author Roberta Tresca
spellingShingle Roberta Tresca
Integrated Commercial Activities and Intangible Consumption in Cities Development
Symphonya
places of purchase
retailing
intangible consumption
area (urban or rural)
city of pescara
author_facet Roberta Tresca
author_sort Roberta Tresca
title Integrated Commercial Activities and Intangible Consumption in Cities Development
title_short Integrated Commercial Activities and Intangible Consumption in Cities Development
title_full Integrated Commercial Activities and Intangible Consumption in Cities Development
title_fullStr Integrated Commercial Activities and Intangible Consumption in Cities Development
title_full_unstemmed Integrated Commercial Activities and Intangible Consumption in Cities Development
title_sort integrated commercial activities and intangible consumption in cities development
publisher Niccolò Cusano University-Rome
series Symphonya
issn 1593-0300
1593-0319
publishDate 2011-01-01
description The transformations taking place in consumers’ behaviour, brought on by the growing importance attributed to intangible elements in purchasing decisions, induce the different places of purchase, gravitating to the area (urban or rural), to enhance the intangible components of its marketing system. This article examines the way the different commercial centres are responding to the need for intangible consumer products. In particular, we will examine the case of the city of Pescara.
topic places of purchase
retailing
intangible consumption
area (urban or rural)
city of pescara
url https://symphonya.unicusano.it/article/view/9384
work_keys_str_mv AT robertatresca integratedcommercialactivitiesandintangibleconsumptionincitiesdevelopment
_version_ 1721442495714295808

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