THE IMPORTANCE OF COMMUNICATION IN THE PROCESS OF INTEGRATION IN THE EUROPEAN UNION: CASE STUDY OF THE REPUBLIC OF MACEDONIA

• Main Authors: Suzana Dzamtovska - Zdravkovska, Jadranka Denkova, Andon Majhosev
• Format: Article
• Language: English
• Published: KD Mapro 2013-10-01
• Series: Journal of Process Management. New Technologies
• Subjects: communication; public information; internal communication; exchange and dissemination of information
• Online Access: http://www.japmnt.com/images/Volume%201/Issue%204/THE%20IMPORTANCE%20OF%20COMMUNICATION%20IN%20THE%20PROCESS%20OF%20INTEGRATION%20IN%20THE%20EUROPEAN%20UNION.pdf

Facing the challenges of the new changes and reforms on the way towards accessing the European Union, the Republic of Macedonia is also facing the challenge to strengthen the capacities of the administration, which inevitably means informing it about European values and systems of operation, but also informing the public about innovations and changes the future membership brings. The paper focuses on the manner in which the Macedonian public is being informed regarding Macedonia’s process of advancement towards the European family, with emphasis on the importance of internal communication in the public administration in terms of the exchange and dissemination of information on activities related to the pre-access process. Through analysis of the relevant strategic documents and the results of the implemented projects, it can be concluded that it is necessary to continuously inform the public about the process of entering the Union. At the same time, it is also necessary to include the public administration in the process of shaping the policy for informing the public.