Envisioning Marketing in a Digital Technology-Driven Maritime Business

Envisioning Marketing in a Digital Technology-Driven Maritime Business

The maritime industry faces the challenge of implementing a digital culture inherent in the 21st century and a modern way of doing business in shipping, maritime ports, and a more expansive, within a whole maritime logistic chain. The main question is the implications for marketin...

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Bibliographic Details
Main Author: Senka Šekularac Ivošević
Format: Article
Language:deu
Published: DOBA Business School Maribor 2021-07-01
Series:Mednarodno Inovativno Poslovanje
Subjects:
digital technology;
maritime business
marketing;
pest analysis
Online Access:https://journal.doba.si/OJS/index.php/jimb/article/view/2021.13.1.22-28/228

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