Envisioning Marketing in a Digital Technology-Driven Maritime Business
The maritime industry faces the challenge of implementing a digital culture inherent in the 21st century and a modern way of doing business in shipping, maritime ports, and a more expansive, within a whole maritime logistic chain. The main question is the implications for marketin...
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| Format: | Article |
| Language: | deu |
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DOBA Business School Maribor
2021-07-01
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| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/2021.13.1.22-28/228 |