Experiential Marketing Creative Antecedence for Success of Brand Loyalty (A Study on the Users of Perfume for Body in Indonesia)

The main objective of this study is to develop a model of marketing conceptual on Creative Experiential Marketing in order to boost brand loyalty. The specific target of this study is to empirically test creative influence on experiential marketing. Purposive sampling technique is applied in the stu...

Full description

Bibliographic Details
Main Authors:	Gita Sugiyarti, - Hendar
Format:	Article
Language:	English
Published:	EconJournals 2017-03-01
Series:	International Review of Management and Marketing
Subjects:	sense marketing act marketing creative experiential marketing brand trust brand loyalty
Online Access:	https://dergipark.org.tr/tr/pub/irmm/issue/32094/355469?publisher=http-www-cag-edu-tr-ilhan-ozturk

Similar Items

The effect of experiential marketing on brand commitment with the mediating role of trust and loyalty:
by: Mostafa Ebrahimpour Azbari, et al.
Published: (2015-12-01)

The Influence of Experiential Marketing, Emotional Branding, Brand Trust Towards Brand Loyalty
by: Retno Dewanti, et al.
Published: (2011-11-01)

Strategi Experiential Marketing dan Loyalitas Merek
by: Dian Tauriana, et al.
Published: (2008-09-01)

Studying the Effect of Mixed Experiential Marketing on Brand Equity and Brand Image (Case Study: Royal Mattress Brand)
by: Mashallah Hosseinzadeh, et al.
Published: (2018-06-01)

The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity
by: Park, Sang Hee
Published: (2009)

Strategic Brand Management in Emerging Markets: Consumer Perceptions of Brand Extensions
by: Durdana Ozretic-Dosen, et al.
Published: (2018-05-01)

Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study
by: Oreski, Mario, et al.
Published: (2017)

The effect of self expressive value and perceived value on Malaysian cosmetic brand loyalty: the mediating role of brand identification & word of mouth / Norzalita Abd Aziz and Hafaz Ngah.
by: Abd Aziz, Norzalita, et al.
Published: (2019)

Exploring Relationship between Brand Equity and Customer Loyalty on Pharmaceutical Market
by: Jasmina Dlačić, et al.
Published: (2014-09-01)

The relationship of brand image and service quality on student loyalty of a university shop / Saida Farhanah Sarkam, Nurul Syafika Mohd Nasir and Shatina Saad
by: Sarkam, Saida Farhanah, et al.
Published: (2019)

LINKING EXPERIENTIAL VALUE TO LOYALTY IN SMARTPHONE INDUSTRY
by: Nuri Wulandari, et al.
Published: (2016-12-01)

Using experiential marketing to leverage the small and medium-sized enterprises’ brand repositioning and revitalisation
by: Boniface Okanga
Published: (2018-08-01)

Few Considerations On Brand Loyalty and Equity
by: Silvia Muhcina, et al.
Published: (2016-01-01)

The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
by: Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani,, et al.
Published: (2020-10-01)

Pengaruh Brand Image dan Brand Trust terhadap Brand Loyalty pada PT Bank Sinarmas
by: Sem Christina Hawila Sibagariang, et al.
Published: (2010-09-01)

THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
by: Sharon Madeline, et al.
Published: (2019-09-01)

THE RELATIONSHIP OF BRAND COMMUNICATION, BRAND IMAGE, AND BRAND TRUST TO BRAND LOYALTY OF SAMSUNG CELLULAR PHONE PRODUCT
by: Lenggono A., et al.
Published: (2019-04-01)

Experiential Marketing as a Means to Build Customer Loyalty in Traditional Concept Restaurants in Sleman Regency, Indonesia
by: Purwani Retno Andalas, et al.
Published: (2021-06-01)

Changes in Brand-Related Consumer Loyalty in the Current Pandemic Context
by: Duralia Oana
Published: (2021-04-01)

Enhancing Brand Loyalty by Increasing Experiential Value through Customer Satisfaction in Boka Buka Restaurant Pondok Indah Mall
by: Nathania Gunawan, et al.
Published: (2015-09-01)

A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation
by: Kwan, Man Ching
Published: (2011)

Role of Ethical Marketing in Driving Consumer Brand Relationships and Brand Loyalty: A Sustainable Marketing Approach
by: Muhammad Tanveer, et al.
Published: (2021-06-01)

Applying the Creative Process to Library Branding
by: Kellie Sparks
Published: (2017-12-01)

Impact of brand awareness, brand equity and brand slogan towards product advertisement: a case study in advertising industry / Rohani Jangga ... [et al.]
by: Jangga, Rohani, et al.
Published: (2020)

An investigation of the role of brand image on consumer loyalty
by: Fatemeh Izadi Manesh, et al.
Published: (2013-11-01)

The impact of social identity of brand on brand loyalty development
by: Alireza Bakhshizadeh, et al.
Published: (2012-08-01)

The Beauty of Brand Loyalty : – a case study of how marketers view Millennials' brand loyalty in the beauty industry
by: Kulle, Julia, et al.
Published: (2017)

THE EFFECT OF BRAND EXPERIENCE AND PERCEIVED VALUE ON BRAND LOYALTY MEDIATED BY BRAND TRUST
by: Rima Sera Pratiwi, et al.
Published: (2021-05-01)

PERAN BRAND TRUST DALAM MEMEDIASI BRAND EXPERIENCE, BRAND PERSONALITY DAN BRAND COMMUNITY TERHADAP BRAND LOYALTY
by: Alifah Ratnawati, et al.
Published: (2018-07-01)

Brand loyalty and brand equity for the Werdhi Sedana People's Credit Bank regional company, Gianyar Regency
by: Dewa Ayu Dwilis Ringsing Brahmanda, et al.
Published: (2020-12-01)

PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur
by: Mohammad Rizan, et al.
Published: (2012-04-01)

Adding Value: The relationship between Corporate Social Responsibility (CSR), brand value and consumer brand loyalty
by: Behrad, Babak
Published: (2015)

ENHANCING BRAND EXPERIENCE ALONG WITH EMOTIONAL ATTACHMENT TOWARDS TRUST AND BRAND LOYALTY
by: Elia Ardyan, et al.
Published: (2016-03-01)

The Triangle of Sensory Marketing Model: Does it Stimulate Brand Experience and Loyalty?
by: Alex Fahrur Riza, et al.
Published: (2018-03-01)

Analyzing the Value Dimensions of Relationship Marketing and Brand Loyalty of Mobile Phones
by: Davar Venouss Venouss, et al.
Published: (2011-08-01)

Green Experiential Marketing, Experiential Value, Relationship Quality, and Customer Loyalty in Environmental Leisure Farm
by: Tzai-Chiao Lee, et al.
Published: (2021-05-01)

Consumer Loyalty of Shopee’s User in South Sumatera through Experiential Marketing
by: Iisnawati Iisnawati, et al.
Published: (2020-02-01)

An investigation on the effects of brand equity, trust, image and customer satisfaction on regular insurance firm customers’ loyalty
by: Hamid Reza Saeednia, et al.
Published: (2014-03-01)

The Relationships Among Brand Experience, Brand Resonance and Brand Loyalty in Experiential Marketing: Evidence from Smart phone in Taiwan
by: Shieh Hwai-Shuh, et al.
Published: (2017-04-01)

Strategi Pemasaran Komunitas And Implikasinya Pada Loyalitas Merek Toyota Di Indonesia [Community Marketing Strategy and Its Implication on Brand Loyalty Toyota in Indonesia]
by: Aditya Wardhana
Published: (2016-10-01)