Monitoring Consumer Purchasing Behavior for Wood Furniture before and during the COVID-19 Pandemic

• Main Authors: Andreja Pirc Barčić, Manja Kitek Kuzman, Tihana Vergot, Petra Grošelj
• Format: Article
• Language: English
• Published: MDPI AG 2021-07-01
• Series: Forests
• Subjects: wood products; furniture; preferences; consumer behavior; purchasing; COVID-19 pandemic
• Online Access: https://www.mdpi.com/1999-4907/12/7/873

Monitoring consumer buying behaviors in terms of their preferences and attitudes has been known as an important driver for the success and development of various industries, including a wood furniture manufacturing. The aim of this study was to identify and compare the purchasing behaviors of furniture consumers in the period before and during the COVID-19 pandemic. Two surveys were conducted in Croatia, the first in April and May 2020 with the assumption that consumer purchasing behaviors will change during the COVID-19 pandemic in the following year and the second one during March 2021. Differences regarding consumer purchasing behaviors and preferences for wood furniture between respondents regarding demographic and economic factors before and during the pandemic were found. The coronavirus pandemic is teaching us all hard lessons about resilience and adaptability, and new opportunities and solutions are essential. Nowadays, it is becoming increasingly important to produce information. Research offers insights into future design and building communication to better meet the information needs of different types of consumers and to more broadly increase the acceptance and appeal of wood furniture in society in the spirit of sustainable and bio-based circular economy.