Enthousiasme et désenchantement

Unlike the literature that focuses on the use politicians make of digital technology, this study adopts the perspective of the citizens targeted by their campaigns. It examines their expectations and their assessment of the digital campaigns led by Québec’s political parties in the run‑up to the pro...

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Bibliographic Details
Main Authors: Mireille Lalancette, Frédérick Bastien
Format: Article
Language:fra
Published: Université Laval 2019-07-01
Series:Communication
Subjects:
Online Access:http://journals.openedition.org/communication/10650
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spelling doaj-039928a4e94f4361b8cb31293315ed8e2021-09-20T06:33:50ZfraUniversité LavalCommunication1189-37881920-73442019-07-0136210.4000/communication.10650Enthousiasme et désenchantementMireille LalancetteFrédérick BastienUnlike the literature that focuses on the use politicians make of digital technology, this study adopts the perspective of the citizens targeted by their campaigns. It examines their expectations and their assessment of the digital campaigns led by Québec’s political parties in the run‑up to the province’s 2012 election. The study combines the results of an online survey with a qualitative analysis of focus groups. The results point to the existence of a predominantly informational motivation and a disillusionment on the part of citizens regarding the use parties and candidates make of digital technologies, particularly the lack of dialogue and authenticity.http://journals.openedition.org/communication/10650political campaignsdigital technologypolitical partiescitizensQuebec
collection DOAJ
language fra
format Article
sources DOAJ
author Mireille Lalancette
Frédérick Bastien
spellingShingle Mireille Lalancette
Frédérick Bastien
Enthousiasme et désenchantement
Communication
political campaigns
digital technology
political parties
citizens
Quebec
author_facet Mireille Lalancette
Frédérick Bastien
author_sort Mireille Lalancette
title Enthousiasme et désenchantement
title_short Enthousiasme et désenchantement
title_full Enthousiasme et désenchantement
title_fullStr Enthousiasme et désenchantement
title_full_unstemmed Enthousiasme et désenchantement
title_sort enthousiasme et désenchantement
publisher Université Laval
series Communication
issn 1189-3788
1920-7344
publishDate 2019-07-01
description Unlike the literature that focuses on the use politicians make of digital technology, this study adopts the perspective of the citizens targeted by their campaigns. It examines their expectations and their assessment of the digital campaigns led by Québec’s political parties in the run‑up to the province’s 2012 election. The study combines the results of an online survey with a qualitative analysis of focus groups. The results point to the existence of a predominantly informational motivation and a disillusionment on the part of citizens regarding the use parties and candidates make of digital technologies, particularly the lack of dialogue and authenticity.
topic political campaigns
digital technology
political parties
citizens
Quebec
url http://journals.openedition.org/communication/10650
work_keys_str_mv AT mireillelalancette enthousiasmeetdesenchantement
AT frederickbastien enthousiasmeetdesenchantement
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