Speech genres, speech acts and the language of advertising
An advertisement can be described as a specific speech pattern having a certain genre and composition structure. Since an advertisement is much alike primary speech genres (message, announcement, explanation) in terms of their form and communicative goal, the theory of speech acts can be applied to...
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Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | Russian Language Studies |
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| Online Access: | http://journals.rudn.ru/russian-language-studies/article/view/10307 |
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doaj-034210cef9584f83bbbcd528bda3df2a2020-11-25T00:33:29ZengPeoples’ Friendship University of Russia (RUDN University)Russian Language Studies2618-81632618-81712013-12-0102273710306Speech genres, speech acts and the language of advertisingO S Novikova0Переводческое агентство «Альфа и Омега»An advertisement can be described as a specific speech pattern having a certain genre and composition structure. Since an advertisement is much alike primary speech genres (message, announcement, explanation) in terms of their form and communicative goal, the theory of speech acts can be applied to their study. The illocutionary goal of an advertisement as a speech act is communication of information, but the illocutionary force represents more complicated set of means of positive emotional impact on an addressee. However, sometimes the advertising impact (perlocutionary effect) may differ from that anticipated and result in communication failure.http://journals.rudn.ru/russian-language-studies/article/view/10307иллокутивная силаиллокутивная целькомпозиционный стройрекламное сообщениеречевой актречевой жанрперлокутивнй эффект |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
O S Novikova |
| spellingShingle |
O S Novikova Speech genres, speech acts and the language of advertising Russian Language Studies иллокутивная сила иллокутивная цель композиционный строй рекламное сообщение речевой акт речевой жанр перлокутивнй эффект |
| author_facet |
O S Novikova |
| author_sort |
O S Novikova |
| title |
Speech genres, speech acts and the language of advertising |
| title_short |
Speech genres, speech acts and the language of advertising |
| title_full |
Speech genres, speech acts and the language of advertising |
| title_fullStr |
Speech genres, speech acts and the language of advertising |
| title_full_unstemmed |
Speech genres, speech acts and the language of advertising |
| title_sort |
speech genres, speech acts and the language of advertising |
| publisher |
Peoples’ Friendship University of Russia (RUDN University) |
| series |
Russian Language Studies |
| issn |
2618-8163 2618-8171 |
| publishDate |
2013-12-01 |
| description |
An advertisement can be described as a specific speech pattern having a certain genre and composition structure. Since an advertisement is much alike primary speech genres (message, announcement, explanation) in terms of their form and communicative goal, the theory of speech acts can be applied to their study. The illocutionary goal of an advertisement as a speech act is communication of information, but the illocutionary force represents more complicated set of means of positive emotional impact on an addressee. However, sometimes the advertising impact (perlocutionary effect) may differ from that anticipated and result in communication failure. |
| topic |
иллокутивная сила иллокутивная цель композиционный строй рекламное сообщение речевой акт речевой жанр перлокутивнй эффект |
| url |
http://journals.rudn.ru/russian-language-studies/article/view/10307 |
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AT osnovikova speechgenresspeechactsandthelanguageofadvertising |
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