LA CONFIGURATION/ LA RECONFIGURATION DE L’IMAGE URBAINE DANS LA CONCURRENCE INTERURBAINE. LE CAS DES VILLES DE BRAȘOV ET DE CONSTANȚA

• Main Author: Teodora Mădălina PAFTALĂ
• Format: Article
• Language: deu
• Published: Editura Muzeul National al Literaturii Romane 2013-11-01
• Series: Diversitate si Identitate Culturala in Europa
• Subjects: Competitive advantage; comparative advantage; interurban competition; perception; contemporary urban space
• Online Access: http://www.diversite.eu/pdf/10_2/DICE_10.2_Full_Text_p195-p210-Teodora-Madalina-PAFTALA.pdf

In the context of increasingly accentuated globalization, the present cities are forced, in an elegant manner, to act individually in order to ensure economic, social and cultural development. Cities constantly compete with each other, seeking to identify, develop and value their comparative and competitive advantages to attract attention on them. A healthy urban management and brand strategy of place realistic and updated continuously can induce a high degree of attraction, with positive implications on the dynamics of space within the city. Interurban competition may take place at many levels (economic, social and cultural) but, whatever its nature, seeks to attract funds for city development and improving quality of life of citizens. Towns are required to reinvent itself, but very few modern cities manage to assert their own culture to create a distinct image, personal, able to represent and promote the city among tourists, residents or investors. Deprived of vision, experience and inspiration, most cities manage just to copy each other, in terms of the image they displayed. The image influences the behavior of individuals to a certain place, with important implications for the territorial mobility in the city. The article is structured in two parts: a first part theoretical where are presented and defined the concepts as well as relations between them, to which is added an applicative part, which assesses and analyzes the image of the Municipality of Bra ș ov and Constan ț a, from the perspective of residents of two cities. The image that the residents have of their city should be similar to, at least broadly, the image that promotes the city, because a false image promoted leads to decreased interest and confidence in the product of potential buyers, in this case, this ones being identified with the urban space.