INOVATION AND ANTREPRENEURIAL CREATIVITY BUSINESS DURING HENRY FORD
In this paper I presented the innovation and entrepeneurial creativity as a basis in the process of business redesign. I chose as a case study the the Ford brand products, because it is considered that Henry Ford is one of the greatest innovators and entrepreneurs of all time and I decided to pres...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2015-03-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | http://www.utgjiu.ro/revista/ec/pdf/2015-01.Volumul%202/13_Ghicajanu.pdf |
| Summary: | In this paper I presented the innovation and entrepeneurial creativity as a basis in the process of business
redesign. I chose as a case study the the Ford brand products, because it is considered that Henry Ford is one of the
greatest innovators and entrepreneurs of all time and I decided to present and to analyze these things. The first part of
the paper will include theoretical approaches on the innovation and creativity business concepts and premises, and
then I showed the ways in which four types of economic innovation under the leadership of Henry Ford (innovation in
product, in process, market and organizational) were achieved, with the purpose to recognize them in other
companies, nowadays . |
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| ISSN: | 1844-7007 1844-7007 |