The Effect of Internal Marketing on Organizational Commitment in Ghods Hospital in Arak City, 2016

The Effect of Internal Marketing on Organizational Commitment in Ghods Hospital in Arak City, 2016

Abstract Background: Internal marketing is one of the applied instruments for managers to plan human force. This study aimed to investigate the effect of internal marketing on organizational commitment in a remedial center. Materials and Methods: This study has an applied purpose and its nature is...

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Bibliographic Details
Main Authors: Mojgan Ahmari Nejad, Mojdeh Ahmari Nejad, Hamid Rezghian, Mohammad Ghenaati
Format: Article
Language:fas
Published: Arak Medical University 2017-06-01
Series:Majallah-i dānishgāh-i ̒ulūm-i pizishkī-i Arāk
Subjects:
Communication
Development
Internal marketing
Organizational commitment
Recruitment and Appointment
Reward
Safe workplace
Online Access:http://amuj.arakmu.ac.ir/article-1-5033-en.pdf

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