Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”

Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”

The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which m...

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Main Authors: Nurul Fatmawati, Euis Soliha
Format: Article
Language:English
Published: Universitas Airlangga 2017-07-01
Series:Jurnal Manajemen Teori dan Terapan
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/5134
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spelling doaj-024c60093e714896b1f183f9bb57efae2020-12-04T02:15:31ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492017-07-0110112010.20473/jmtt.v10i1.51343196Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”Nurul Fatmawati0Euis Soliha1Univesitas StikubankUnivesitas StikubankThe purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.https://e-journal.unair.ac.id/JMTT/article/view/5134
collection DOAJ
language English
format Article
sources DOAJ
author Nurul Fatmawati
Euis Soliha
spellingShingle Nurul Fatmawati
Euis Soliha
Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”
Jurnal Manajemen Teori dan Terapan
author_facet Nurul Fatmawati
Euis Soliha
author_sort Nurul Fatmawati
title Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”
title_short Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”
title_full Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”
title_fullStr Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”
title_full_unstemmed Kualitas Produk, Citra Merek dan Persepsi Harga Terhadap Proses Keputusan Pembelian Konsumen Sepeda Motor Matic “Honda”
title_sort kualitas produk, citra merek dan persepsi harga terhadap proses keputusan pembelian konsumen sepeda motor matic “honda”
publisher Universitas Airlangga
series Jurnal Manajemen Teori dan Terapan
issn 1979-3650
2548-2149
publishDate 2017-07-01
description The purpose of this study was to analyze the effect of product quality, brand image and perception of the price of the consumer buying decision process matic Honda motorcycles. The population in this study were matic Honda motorcycle users. The samples in this study using purposive sampling, which means that sample based on specific criteria, namely: those who are older and those who use and have matic Honda motorcycles. The analytical tool used is multiple linear regression analysis. The results of the analysis can be concluded that: product quality, positive influence on consumer buying decision process matic Honda motorcycles. Brand image positive influence on consumer buying decision process matic Honda motorcycles. Perception price positive influence on consumer buying decision process matic Honda motorcycles.
url https://e-journal.unair.ac.id/JMTT/article/view/5134
work_keys_str_mv AT nurulfatmawati kualitasprodukcitramerekdanpersepsihargaterhadapproseskeputusanpembeliankonsumensepedamotormatichonda
AT euissoliha kualitasprodukcitramerekdanpersepsihargaterhadapproseskeputusanpembeliankonsumensepedamotormatichonda
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