NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES
CEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of their...
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University of Oradea
2010-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
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| Online Access: | http://anale.steconomiceuoradea.ro/volume/2010/n1/112.pdf |
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doaj-024b2775da1b4d93a56421e67671e8092020-11-24T22:43:14ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502010-07-0111716720NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIESGherman CristinaCEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of their approach to marketing. The biggest challenge the marketers have to face in a recession is the budgetary constraints. In this context more and more managers are considering the integration and the development of direct marketing activities in their organizations. http://anale.steconomiceuoradea.ro/volume/2010/n1/112.pdf direct marketingmobile marketingsms promotioncampaign |
| collection |
DOAJ |
| language |
deu |
| format |
Article |
| sources |
DOAJ |
| author |
Gherman Cristina |
| spellingShingle |
Gherman Cristina NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES Annals of the University of Oradea: Economic Science direct marketing mobile marketing sms promotion campaign |
| author_facet |
Gherman Cristina |
| author_sort |
Gherman Cristina |
| title |
NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES |
| title_short |
NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES |
| title_full |
NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES |
| title_fullStr |
NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES |
| title_full_unstemmed |
NEW TRENDS IN THE ADVERTISING POLICY OF ROMANIAN AND UE COMPANIES |
| title_sort |
new trends in the advertising policy of romanian and ue companies |
| publisher |
University of Oradea |
| series |
Annals of the University of Oradea: Economic Science |
| issn |
1222-569X 1582-5450 |
| publishDate |
2010-07-01 |
| description |
CEE Marketing Managers use the economic recession to reconsider its approach. A recent survey done among CEE marketing directors (Central and Eastern Europe) showed that recent economic pressure has not only cut short-term budget, but it shows that economic pressure has led to reassessment of their approach to marketing. The biggest challenge the marketers have to face in a recession is the budgetary constraints. In this context more and more managers are considering the integration and the development of direct marketing activities in their organizations. |
| topic |
direct marketing mobile marketing sms promotion campaign |
| url |
http://anale.steconomiceuoradea.ro/volume/2010/n1/112.pdf |
| work_keys_str_mv |
AT ghermancristina newtrendsintheadvertisingpolicyofromaniananduecompanies |
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