Research on the Evaluation Model of Rural Information Demand Based on Big Data

• Main Authors: Yanfeng Jin, Gang Li, Jianmin Wu
• Format: Article
• Language: English
• Published: Hindawi-Wiley 2020-01-01
• Series: Wireless Communications and Mobile Computing
• Online Access: http://dx.doi.org/10.1155/2020/8861207

In recent years, the imbalance of rural information supply and demand has seriously hindered the process of rural informatization. Rural information demand is a decisive factor in the relationship between rural information supply and demand. Therefore, research on the influencing factors of rural information demand has attracted much attention. The traditional rural information demand factor analysis does not consider the correlation between factors. The factors themselves carry a lot of repeated information, which seriously interferes with the objectivity of the analysis results. Proceeding from the complexity and diversity of influencing factors of rural information demand, based on the selected subjective and objective factors, based on the forward partial correlation analysis and post-ROC test, a probit discriminant model of influencing factors of rural information demand was constructed, and the relationship with Lingshou was determined. There are 24 factors that are significantly related to county rural information needs. The research results show that this method not only eliminates the factors that carry highly repetitive information and the correlation is not significant but also makes the results more reliable. At the same time, it also found that rural information supply is related to farmers’ information cognition ability, acceptance awareness, and acceptance ability. This study provides new methods and new ideas for solving related problems.