How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change
This research adds to the growing body of literature on the role of celebrities as emergent spokespersons in climate advocacy using Twitter. This study investigates the effects of framing of celebrities’ messages (emotional framing and framing of celebrity involvement) on public attitudes and behavi...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-09-01
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| Series: | Sustainability |
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| Online Access: | https://www.mdpi.com/2071-1050/12/19/7948 |