How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change
This research adds to the growing body of literature on the role of celebrities as emergent spokespersons in climate advocacy using Twitter. This study investigates the effects of framing of celebrities’ messages (emotional framing and framing of celebrity involvement) on public attitudes and behavi...
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2020-09-01
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Online Access: | https://www.mdpi.com/2071-1050/12/19/7948 |
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doaj-0230bc98b6f844fd8318952dac2973a72020-11-25T01:38:36ZengMDPI AGSustainability2071-10502020-09-01127948794810.3390/su12197948How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate ChangeSejung Park0Tim Russert Department of Communication, John Carroll University, University Heights, OH 44118, USAThis research adds to the growing body of literature on the role of celebrities as emergent spokespersons in climate advocacy using Twitter. This study investigates the effects of framing of celebrities’ messages (emotional framing and framing of celebrity involvement) on public attitudes and behaviors to address climate change. A sequential mediation process is examined with structural equation modeling. In addition, this study assesses the role of parasocial relationship (PSR) with celebrities as predictors and moderators of the impact of framing of celebrity involvement. The results indicate that fear appeals were more effective than hope appeals in driving participation in activism, but emotional framing did not affect any other variables. Framing of celebrity involvement appeals using first-person pronouns led to more positive attitudes, but had no effect on behaviors. In addition, PSR was a strong positive predictor of attitudes and behaviors.https://www.mdpi.com/2071-1050/12/19/7948climate changeenvironmental advocacycelebritymessage framingemotion |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
Sejung Park |
spellingShingle |
Sejung Park How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change Sustainability climate change environmental advocacy celebrity message framing emotion |
author_facet |
Sejung Park |
author_sort |
Sejung Park |
title |
How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change |
title_short |
How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change |
title_full |
How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change |
title_fullStr |
How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change |
title_full_unstemmed |
How Celebrities’ Green Messages on Twitter Influence Public Attitudes and Behavioral Intentions to Mitigate Climate Change |
title_sort |
how celebrities’ green messages on twitter influence public attitudes and behavioral intentions to mitigate climate change |
publisher |
MDPI AG |
series |
Sustainability |
issn |
2071-1050 |
publishDate |
2020-09-01 |
description |
This research adds to the growing body of literature on the role of celebrities as emergent spokespersons in climate advocacy using Twitter. This study investigates the effects of framing of celebrities’ messages (emotional framing and framing of celebrity involvement) on public attitudes and behaviors to address climate change. A sequential mediation process is examined with structural equation modeling. In addition, this study assesses the role of parasocial relationship (PSR) with celebrities as predictors and moderators of the impact of framing of celebrity involvement. The results indicate that fear appeals were more effective than hope appeals in driving participation in activism, but emotional framing did not affect any other variables. Framing of celebrity involvement appeals using first-person pronouns led to more positive attitudes, but had no effect on behaviors. In addition, PSR was a strong positive predictor of attitudes and behaviors. |
topic |
climate change environmental advocacy celebrity message framing emotion |
url |
https://www.mdpi.com/2071-1050/12/19/7948 |
work_keys_str_mv |
AT sejungpark howcelebritiesgreenmessagesontwitterinfluencepublicattitudesandbehavioralintentionstomitigateclimatechange |
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