Happy to help-if it's not too sad: The effect of mood on helping identifiable and unidentifiable victims.
People's preference to help single victims about whom they have some information is known as the identifiable victim effect. Previous research suggests that this effect stems from an intensive emotional reaction toward specific victims. The findings of two studies consistently show that the ide...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2021-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0252278 |