Managing organizational competencies for sustainable business excellence

• Main Authors: Drakulevski Ljubomir, Nakov Leonid
• Format: Article
• Language: English
• Published: University of Novi Sad - Faculty of Economics, Subotica 2014-01-01
• Series: Strategic Management
• Subjects: organizational competencies; integrated management system for sustainability; organizational renewal; sustainable company; sustainable business excellence
• Online Access: https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2014/1821-34481404003D.pdf

Contemporary business challenges are predominantly oriented towards creation of an ‘integrated management system for sustainability’ which would integrate the continuous determination for a sustained competitive advantage, as well as the need for a profound creation and implementation of an organizational transformation model that unifies the proper environmental, economic and social changes. The characteristics of each organizational crisis lead to the need for building and sustaining a ‘model of competitive advantage’ focused on organizational competencies, cultural diversity, developmental imperatives as well as seizing the global competitive risk. In this process, organizational change agents systematically develop and manage a model in which organizational support and job satisfaction on the one hand, and reinforcement and reorientation on the other, enable managing the organizational competencies, as a prior determinant of every competitive advantage. The necessity for achieving the business excellence lies not only in the developmental path of an enterprise, but also in the tendency for managing the organizational direction towards an ‘organizational renewal’, which is the base for a sustainability of the proposed model of business excellence. The potential of the business excellence is immense, particularly in guiding the planned and continuous organizational changes and development, as a precondition for an ongoing competitive enterprise which is capable of integrating the process and behavioral organizational elements, on a long-term basis. Therefore, advanced enterprises, especially multinational corporations, are entirely focused on creating and managing a ‘model of sustainable business excellence’, as a focal element in the market differentiation and increasing their public value.