A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET

A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET

Using three ofMacneils relational norms within the context ofIndian buyer-seller relationships, this study errrpirically examines the effect of relational norms on channel member support activities undertaken by manufacturers. The results o f path analyses suggest that solidarity, the preservation o...

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Bibliographic Details
Main Authors: Audhesh Paswan, Joyce Young, Roberto Green
Format: Article
Language:English
Published: People & Global Business Association (P&GBA) 2000-03-01
Series:Global Business and Finance Review
Subjects:
indian market
support activities
casual investigation
relational norms
Online Access:http://www.gbfrjournal.org/pds/journal/thesis/20150625112524-ZOQYB.pdf

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