A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET

A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET

Using three ofMacneils relational norms within the context ofIndian buyer-seller relationships, this study errrpirically examines the effect of relational norms on channel member support activities undertaken by manufacturers. The results o f path analyses suggest that solidarity, the preservation o...

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Main Authors: Audhesh Paswan, Joyce Young, Roberto Green
Format: Article
Language:English
Published: People & Global Business Association (P&GBA) 2000-03-01
Series:Global Business and Finance Review
Subjects:
indian market
support activities
casual investigation
relational norms
Online Access:http://www.gbfrjournal.org/pds/journal/thesis/20150625112524-ZOQYB.pdf
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spelling doaj-01d396bac0844386969113329b19dbf72021-02-17T07:51:03ZengPeople & Global Business Association (P&GBA)Global Business and Finance Review 1088-69312384-16482000-03-01514554A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKETAudhesh Paswan0Joyce Young1Roberto Green2University of North TexasIndiana State UniversityIndiana State UniversityUsing three ofMacneils relational norms within the context ofIndian buyer-seller relationships, this study errrpirically examines the effect of relational norms on channel member support activities undertaken by manufacturers. The results o f path analyses suggest that solidarity, the preservation o f a trusting, ongoing relationship, may be an important determinant of marketing-related support activities provided to channel members. On the other hand, role integrity, which captures the complexity aspect ofrelational norms, and mutuality, which is the preclusion ofregular monitoring, have insignificant effects on channel member support activities.http://www.gbfrjournal.org/pds/journal/thesis/20150625112524-ZOQYB.pdfindian marketsupport activitiescasual investigationrelational norms
collection DOAJ
language English
format Article
sources DOAJ
author Audhesh Paswan
Joyce Young
Roberto Green
spellingShingle Audhesh Paswan
Joyce Young
Roberto Green
A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET
Global Business and Finance Review
indian market
support activities
casual investigation
relational norms
author_facet Audhesh Paswan
Joyce Young
Roberto Green
author_sort Audhesh Paswan
title A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET
title_short A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET
title_full A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET
title_fullStr A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET
title_full_unstemmed A CAUSAL INVESTIGA TION OF RELA TIONAL NORMS AND CHANNEL MEMBER SUPPORT ACTIVITIES IN THE INDIAN MARKET
title_sort causal investiga tion of rela tional norms and channel member support activities in the indian market
publisher People & Global Business Association (P&GBA)
series Global Business and Finance Review
issn 1088-6931
2384-1648
publishDate 2000-03-01
description Using three ofMacneils relational norms within the context ofIndian buyer-seller relationships, this study errrpirically examines the effect of relational norms on channel member support activities undertaken by manufacturers. The results o f path analyses suggest that solidarity, the preservation o f a trusting, ongoing relationship, may be an important determinant of marketing-related support activities provided to channel members. On the other hand, role integrity, which captures the complexity aspect ofrelational norms, and mutuality, which is the preclusion ofregular monitoring, have insignificant effects on channel member support activities.
topic indian market
support activities
casual investigation
relational norms
url http://www.gbfrjournal.org/pds/journal/thesis/20150625112524-ZOQYB.pdf
work_keys_str_mv AT audheshpaswan acausalinvestigationofrelationalnormsandchannelmembersupportactivitiesintheindianmarket
AT joyceyoung acausalinvestigationofrelationalnormsandchannelmembersupportactivitiesintheindianmarket
AT robertogreen acausalinvestigationofrelationalnormsandchannelmembersupportactivitiesintheindianmarket
AT audheshpaswan causalinvestigationofrelationalnormsandchannelmembersupportactivitiesintheindianmarket
AT joyceyoung causalinvestigationofrelationalnormsandchannelmembersupportactivitiesintheindianmarket
AT robertogreen causalinvestigationofrelationalnormsandchannelmembersupportactivitiesintheindianmarket
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