Human Resources as a Competitive Advantage of Travel Agencies in Montenegro
Human resources in travel agencies represent an especially valuable resource, which possesses the multidisciplinary and highly specialized knowledge and skills in the field of selective tourism. Human resources enable the agencies to create the services and products of superior value for the consume...
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| Format: | Article |
| Language: | English |
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University of Novi Sad
2012-04-01
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| Series: | Turizam |
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| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1602_4.pdf |
| Summary: | Human resources in travel agencies represent an especially valuable resource, which possesses the multidisciplinary and highly specialized knowledge and skills in the field of selective tourism. Human resources enable the agencies to create the services and products of superior value for the consumers within market niches, and thereby significantly contribute to increase in profitability of agencies, thereby becoming an important factor in competitive advantage of the agencies. Research results enable identification of the relation between human resources and servicing of travel agencies market niches. The paper presents an analysis of travel agencies’ human resources from the aspect of competitive advantage, with a special overview of their role in the domain of offer development and servicing of consumers in various types of selective tourism. The goal of the research is to prove, on a scientific basis, that the human resources represent a very important factor of competitive advantage of travel agencies. |
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| ISSN: | 1450-6661 1821-1127 |