PROPOSAL OF A MODEL MANAGEMENT TO SMALL DESIGN COMPANIES

• Main Authors: Otávio José de OLIVEIRA, Silvio Burrattino MELHADO
• Format: Article
• Language: English
• Published: Universidade de São Paulo 2008-11-01
• Series: Gestão & Tecnologia de Projetos
• Online Access: http://www.revistas.usp.br/gestaodeprojetos/article/view/50944

The main purpose of this paper is the proposition of a management model specifically developed for small building design firms, aligned with their needs and particularities. The field research was conducted with a qualitative approach through the analysis of four case studies in small building design firms acting mainly in São Paulo City. The data collection was accomplished through semi-structured interviews, direct observation and analysis of documents. The proposed model includes guidance to the management of the core processes and activities of small building design firms, such as: organizational structure; strategic planning; planning and control of design process; costs management; sales management; information systems; human resources management; services added to the design; and performance evaluation. Key-words: design firms; design process; building construction.