Analysis of heterogeneity in the preferences of wine consumption
The general decline in per capita consumption of wine worldwide over recent decades reveals the need to apply effective marketing strategies to capture segments of the population, such as young people or women, who tend to consume wine sporadically and in small amounts, even among traditional wine-p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2019-06-01
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| Series: | Wine Economics and Policy |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2212977418300267 |