Management of an advertising campaign based on the model of the enterprise's logistic system
The study is devoted to solving the scientific problem of optimal expansion of the enterprise’s market niche, taking into account potential demand and the formation of an effective advertising campaign. An economic-mathematical model of the enterprise’s production activity has been developed taking...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
PC Technology Center
2020-04-01
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| Series: | Eastern-European Journal of Enterprise Technologies |
| Subjects: | |
| Online Access: | http://journals.uran.ua/eejet/article/view/201087 |