Management of an advertising campaign based on the model of the enterprise's logistic system

Management of an advertising campaign based on the model of the enterprise's logistic system

The study is devoted to solving the scientific problem of optimal expansion of the enterprise’s market niche, taking into account potential demand and the formation of an effective advertising campaign. An economic-mathematical model of the enterprise’s production activity has been developed taking...

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Bibliographic Details
Main Authors: Yuriy Sherstennikov, Tatyana Rudyanova, Liliia Barannyk, Victoriia Datsenko, Lyudmyla Novikova
Format: Article
Language:English
Published: PC Technology Center 2020-04-01
Series:Eastern-European Journal of Enterprise Technologies
Subjects:
model approach
optimal advertising costs
logistics
management of logistics processes
market demand
planning horizon
supply chain from manufacturer to final consumer
Online Access:http://journals.uran.ua/eejet/article/view/201087

Internet

http://journals.uran.ua/eejet/article/view/201087

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