VALUES AS A CULTURAL STANDARD IN THE ERA OF GLOBALIZATION

• Main Authors: Mariana Považanová, Miriam Martinkovičová
• Format: Article
• Language: English
• Published: Vasile Goldis University Press 2011-01-01
• Series: Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
• Subjects: values; civilization component; global cultural system; cultural lag; European
• Online Access: http://www.uvvg.ro/studiaeconomia/images/2001/v1/27.%20VALUES%20AS%20A%20CULTURAL%20STANDARD%20IN%20THE%20ERA%20OF%20GLOBALIZATION.pdf

The article deals the issue of meaningfulness, significance, importance, and pragmaticallyspeaking, the usefulness of human life, in his private and family or the public, the workingenvironment. The topic today is an important topic of thinking, at least with respect toeconomic and financial crisis that devastates the global economic environment, both inconnection with the growing influence of global problems of mankind or by naturalimpending natural disasters around the world. Through axiological reflection reveals ourfundamental notions about quality of life. Naming the biased dissemination strategydrinking lifestyle, satisfaction and pseudo saturation mainly consumer needs. Theenvironment needs a new sense of permanent, other, innovative, naturally loses and dullsthe sense of genuine, real and substantial work and life values. Their commemoration,historical significance and generate real cultural values, reveals the essential foundations ofvalues and culture in general shows a tendency of a transformed form perceptions of thecultural dimension of social interaction a person at any level of social life, family andfriends and from work and career ending. The promotion of social, cultural maturity ofindividuals and groups which in the process of socialization creates must build on thetradition of values that forms the history of each culture.