Generation Y Online Buying Patterns

Generation Y Online Buying Patterns

The advantages of electronic retailing can, among other things, result in uncontrolled buying by online consumers, i.e. in extreme buying behavior. The main purpose of this paper is to analyze and determine the buying patterns of Generation Y online consumers in order to explore the existence of dif...

Full description

Bibliographic Details
Main Authors: Katija Vojvodić, Matea Matić
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2015-12-01
Series:Tržište
Subjects:
online buying behavior
buying patterns
electronic retailing
generation Y
Online Access:http://hrcak.srce.hr/file/222591

Similar Items

Similar Items