Sustaining the Entrepreneurship in Rural Tourism Development

Entrepreneurs play an important role in sustaining rural tourism and formulation of sustainable strategies being the initiators of the tourism business and the engine of the local development. Therefore, it is necessary to stimulate the development of entrepreneurial activities for the recovery of r...

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Main Authors: Norhafiza Md Sharif, Ku ‘Azam Tuan Lonik
Format: Article
Language:English
Published: International journal of multicultural and multireligious understanding 2017-12-01
Series:International Journal of Multicultural and Multireligious Understanding
Online Access:https://ijmmu.com/index.php/ijmmu/article/view/122
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spelling doaj-01097016e04b4ead9a134a0b26a5d9b72020-11-25T00:02:51ZengInternational journal of multicultural and multireligious understandingInternational Journal of Multicultural and Multireligious Understanding2364-53692364-53692017-12-0146314210.18415/ijmmu.v4i6.12284Sustaining the Entrepreneurship in Rural Tourism DevelopmentNorhafiza Md Sharif0Ku ‘Azam Tuan Lonik1School of Distance Education, Universiti Sains Malaysia, MalaysiaSchool of Distance Education, Universiti Sains Malaysia, MalaysiaEntrepreneurs play an important role in sustaining rural tourism and formulation of sustainable strategies being the initiators of the tourism business and the engine of the local development. Therefore, it is necessary to stimulate the development of entrepreneurial activities for the recovery of rural tourism potential and regional traditions, maintaining local employment growth and increase living standards in line with identifies needs and priorities of regional human resources development. This article aims to discuss the involvement of local communities in development of rural tourism entrepreneurship as well as addressing the issue of entrepreneurship in rural tourism.https://ijmmu.com/index.php/ijmmu/article/view/122
collection DOAJ
language English
format Article
sources DOAJ
author Norhafiza Md Sharif
Ku ‘Azam Tuan Lonik
spellingShingle Norhafiza Md Sharif
Ku ‘Azam Tuan Lonik
Sustaining the Entrepreneurship in Rural Tourism Development
International Journal of Multicultural and Multireligious Understanding
author_facet Norhafiza Md Sharif
Ku ‘Azam Tuan Lonik
author_sort Norhafiza Md Sharif
title Sustaining the Entrepreneurship in Rural Tourism Development
title_short Sustaining the Entrepreneurship in Rural Tourism Development
title_full Sustaining the Entrepreneurship in Rural Tourism Development
title_fullStr Sustaining the Entrepreneurship in Rural Tourism Development
title_full_unstemmed Sustaining the Entrepreneurship in Rural Tourism Development
title_sort sustaining the entrepreneurship in rural tourism development
publisher International journal of multicultural and multireligious understanding
series International Journal of Multicultural and Multireligious Understanding
issn 2364-5369
2364-5369
publishDate 2017-12-01
description Entrepreneurs play an important role in sustaining rural tourism and formulation of sustainable strategies being the initiators of the tourism business and the engine of the local development. Therefore, it is necessary to stimulate the development of entrepreneurial activities for the recovery of rural tourism potential and regional traditions, maintaining local employment growth and increase living standards in line with identifies needs and priorities of regional human resources development. This article aims to discuss the involvement of local communities in development of rural tourism entrepreneurship as well as addressing the issue of entrepreneurship in rural tourism.
url https://ijmmu.com/index.php/ijmmu/article/view/122
work_keys_str_mv AT norhafizamdsharif sustainingtheentrepreneurshipinruraltourismdevelopment
AT kuazamtuanlonik sustainingtheentrepreneurshipinruraltourismdevelopment
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