Data set on interactive service quality in higher education marketing

This paper provides data on the interactive quality of the educational services rendered in south west, Nigeria. Data were gathered based on conclusive research design. Stratified and convenience sampling techniques were adopted. Responses were elicited from the alumni as regards to their perception...

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Bibliographic Details
Main Authors: Olaleke Oluseye Ogunnaike, Banji Ayeni, Bankole Olorunyomi, Maxwell Olokundun, Omisade Ayoade, Taiye Borishade
Format: Article
Language:English
Published: Elsevier 2018-08-01
Series:Data in Brief
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340918305882