¿Hacia la politización del consumo en Brasil? repensando el consumo ético desde la cultura política Towards a politicization of consumption? ethical consumerism and political culture in Brazil

• Main Author: Fabián Echegaray
• Format: Article
• Language: English
• Published: Associação Nacional de Pós-Graduação e Pesquisa em Ambiente e Sociedade (ANPPAS) 2010-12-01
• Series: Ambiente & Sociedade
• Subjects: Consumo político; Responsabilidad Social Corporativa; La cultura política; Political consumerism; Political culture; Corporate social responsibility
• Online Access: http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1414-753X2010000200011

La noción de cultura política ha enfocado en las instituciones formales de la política como interlocutores de los individuos. Sin embargo, el creciente poder económico de las empresas y sus planes de responsabilidad social, sumado a los niveles más altos de confianza, eficacia personal y movilización individuales por influenciar los bienes públicos que ellas generan, exijen revisar el concepto. el trabajo discute evidencias que endosan la idea de una politización del consumo en Brasil. towards a politicization of consumption? ethical consumerism and political culture in Brazil<br>Political culture has traditionally focused on the interplay between individuals and formalinstitutions of political representation and decision. However, evidence for Brazil reveals a growth in economic power and social responsibility initiatives by corporations, plus higher levels of confidence, sense of personal efficacy and participation among individuals who by seeking to influence companies' generated public goods pave the way to a notion of political consumerism.