The effects of information technology based retail channels integration on retail stores performance: mediating role of organizational Ambidexterity (case study: Rasht stores)
Information technology is a critical tool for companies to achieve the competitive advantage and organizational innovation. IT capability provides an appropriate opportunity for retailers to improve their relationships with customers and progress firms’ performance. Comes with advances in technology...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2015-12-01
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| Series: | Journal of Information Technology Management |
| Subjects: | |
| Online Access: | https://jitm.ut.ac.ir/article_55356_3f8263b19547da99217765cd2ab5bcda.pdf |