Kontroversi Rating di Belantara Industri Televisi
Rating indeed determines selling price of the program to the advertiser. The higher rating brings the greater number of advertiser. The greater advertiser then means a better life of a TV station. As a consequence, almost all TV station is competing to produce a program that could “buy†market an...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Department of Communications, Universitas Islam Indonesia
2016-06-01
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Series: | Jurnal Komunikasi |
Online Access: | https://journal.uii.ac.id/jurnal-komunikasi/article/view/5623 |