Kontroversi Rating di Belantara Industri Televisi

Rating indeed determines selling price of the program to the advertiser. The higher rating brings the greater number of advertiser. The greater advertiser then means a better life of a TV station. As a consequence, almost all TV station is competing to produce a program that could “buy†market an...

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Bibliographic Details
Main Authors: Iwan Awaluddin Yusuf, Pratiwi Utami
Format: Article
Language:English
Published: Department of Communications, Universitas Islam Indonesia 2016-06-01
Series:Jurnal Komunikasi
Online Access:https://journal.uii.ac.id/jurnal-komunikasi/article/view/5623